At first glance, it seemed like just another ordinary car parked in a quiet Perth shopping center.
But something about that Kia Sportage felt… off. Maybe it was the way the license plate caught the light, or the odd combination of letters and numbers that didn’t quite sit right.
A closer look revealed a secret—a message hidden in plain sight, a clever visual pun that had somehow escaped the notice of transport authorities. Was it just a harmless joke, or was someone quietly testing the limits of the system?
The latest social media sensation has come from a surprisingly mundane source: a license plate parked in a shopping center car park in Perth. At first glance, it appeared to be a run-of-the-mill Kia Sportage, nothing noteworthy. But the plate—370HSSV—held a secret that would soon capture global attention.

What seemed like an ordinary jumble of letters and numbers revealed its clever trick when flipped upside down. Suddenly, a cheeky, hidden word emerged, perfectly disguised in plain sight. The discovery went viral after a user named Jeffrey shared a photo of the car on the Bell Tower Times 2.0 Facebook page. Reactions poured in immediately: thousands of comments expressing everything from admiration for the driver’s creativity to simple, delighted laughter at the unexpected find.
Part of the fascination stemmed from the plate’s successful evasion of Western Australia’s strict transport regulations. Last year alone, nearly a thousand personalized plate applications were rejected for being offensive or inappropriate. Plates like SAUC3D, RAMP4GE, F4K3 T4XI, and BUYAGRAM were all denied for suggestive or illicit content—yet this upside-down pun slipped through unnoticed.

It was a small, seemingly inconsequential moment: just a parked car with a hidden joke. But in the age of social media, even the tiniest detail can ignite widespread attention. Platforms transform these little quirks into viral phenomena, creating shared humor and inventive admiration that spans the globe.


Whether the driver intended to outsmart authorities or simply enjoy a playful visual trick, the plate has now earned a permanent spot in the sprawling archive of internet curiosities. In a world where online culture constantly intersects with everyday life, moments like these remind us how effortlessly humor can spread—even from the back of an unassuming parked car.
Conclusion:
What started as a simple parked car with a hidden message quickly became a viral sensation, showing how easily the internet can elevate the mundane into global entertainment. The clever license plate not only amused thousands but also highlighted the interplay between creativity, regulation, and online culture.
Whether intentional or accidental, it serves as a reminder that in a world of constant surveillance and rules, ingenuity and humor can slip through unnoticed—and when they do, they have the power to capture imaginations far beyond a single car park.