“Maxwell House Isn’t What It Used to Be: Brand Changes Name Amid Modern Shift”
For over a century, Maxwell House has been more than coffee—it’s been a fixture of comfort, tradition, and morning routines across America. But whispers from inside the company suggest a daring—and divisive—move: a complete rebrand aimed at capturing younger consumers. Is this a bold evolution or a risky bid to stay relevant in a world …
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