Dylan Mulvaney’s partnership with Anheuser-Busch resulted in a loss of nearly $4 billion for the company.
The story of the failed partnership between Anheuser-Busch and Dylan Mulvaney is a cautionary tale for businesses looking to reach younger consumers. The collaboration did not work out as they intended to develop a new line of alcoholic beverages that would appeal to younger customers. Anheuser-Busch and Dylan Mulvaney announced their collaboration to develop a …