Beauty Influencer Valeria Marquez, 23, Tragically Killed in Shooting While Livestreaming on TikTok

She was beaming, engaging in conversations with her followers, and clutching a soft toy — a seemingly ordinary occurrence in the life of a budding beauty influencer.

However, in an instant, what started as a joyful TikTok video quickly transformed into a horrifying incident. In front of a live audience, Valeria Marquez’s screen suddenly went black, her voice silenced by a single, shocking act of violence.

Now, a shocked nation is left in a state of despair, yearning for answers in a case that feels as chilling as it is inexplicable — a young life tragically ended in front of the very audience that admired her. Was it envy? Revenge?:

Something more sinister? As speculations and investigators delve further into the mystery, the tale of valeria’s last broadcast continues to haunt those who were present during it.

Beauty YouTuber Murdered During Live Stream, Mexico in Mourning.

Valeria marquez, a 23-year-old beauty influencer, was tragically shot and killed during a tiktok livestream on may 13, 2025, inside her beauty salon in zapopan, a suburb of guadalajara, mexico. The unexpected display of violence, witnessed by thousands of people online, has shocked the nation and left everyone searching for explanations.

The authorities from the Jalisco state attorney general’s office are currently investigating the incident as a potential femicide, which is a crime committed against women based on their gender. They have initiated a formal inquiry to determine the circumstances surrounding her death.

The incident took place around 6:30 p.m. at marquez’s salon, situated on avenida servidor público in the colonia real del carmen neighborhood. According to official reports, marquez was livestreaming while sitting at a table and holding a stuffed toy when a man entered and allegedly opened fire. The stream persisted until someone picked up the phone and terminated the broadcast.

Local law enforcement and paramedics were dispatched to a 911 call, but upon their arrival, they determined that marquez had already passed away.

Researchers think the influencer was intentionally singled out. Initial reports indicate that the suspect might have pretended to be a delivery person before carrying out the attack. Law enforcement officials are collecting eyewitness accounts and physical evidence from the crime scene, which was analyzed by forensic specialists.

The body was sent to the forensic medical service for an autopsy. Her family has yet to officially identify her.

Zapopan mayor Juan José Frangie assured that there were no previous reports of threats made against Marquez or any requests for protection. He emphasized that a femicide is the most severe form of crime.

Currently, no suspects have been identified, and the reason behind the incident is still unknown. Nevertheless, investigators continue to view the case as a potential gender-based killing, which unfortunately is a common occurrence in Mexico. According to the United Nations, it is estimated that around ten women or girls are killed in Mexico each day, often by individuals they are familiar with.

Valeria Marquez had amassed a staggering 200,000 followers across various social media platforms, earning her recognition for her captivating beauty tutorials and engaging content. Her passing has caused a surge of sorrow and speculation on the internet. Social media platforms have been inundated with expressions of sympathy and speculations, encompassing a wide range of possibilities, from speculations about an ex-boyfriend to insinuations of jealousy among influencers.

‘jealous ex?’ one commenter asked Another wrote,’so sad.’ This is why you don’t disclose your whereabouts. Others expressed their fear, suggesting that cartel involvement might be the cause, given the region’s past association with organized crime.

One viewer noticed a concerning aspect: ‘it was a woman who abruptly ended the stream.’ Her expression was clear — no emotion. Another person mentioned, ‘her friend advised her not to depart.’ Following the incident, she composed herself and promptly shut down the live streaming. What prevented the assailant from inflicting more damage on her?

Some speculated that both an ex and a friend might have been involved. ‘the mystery solved. One user exclaimed, “Rip valeria!”

Another user joined the conversation, stating, ‘your friend failed to turn off a livestream after witnessing you being shot.’ That’s not something you think about unless there’s something else happening.

Marquez wasn’t just a digital influencer — she was also a budding entrepreneur. Blossom: the beauty lounge, located in zapopan, was rapidly becoming a popular destination, with over 17,000 followers on Instagram. She often showcased her work on social media, sharing images of her nail art, hairstyling transformations, and candid glimpses of her daily life, effortlessly combining professionalism with her unique personality.

Just two days prior to the attack, marquez shared a collection of photos from an extravagant photoshoot, showcasing her self-assured demeanor. Her fans showered her with love and admiration after the post was released.

Now, those final images have taken on a haunting significance – a poignant farewell to a rising star whose life and career were tragically cut short far too soon.

Conclusion

Valeria Marquez’s untimely demise has caused a wave of shock and disbelief in her community and on social media, where she was not only admired for her beauty knowledge but also for her kindness and drive. As the investigation into the targeted, gender-based killing continues, numerous unanswered questions persist.

Her tragic death underscores the escalating risks faced by women in Mexico, especially those in the public eye, and reignites critical discussions about femicide and online security. For her followers, friends, and clients, valeria’s legacy continues to shine through the beauty she crafted and the inspiration she shared, even as the fight for justice for her remains ongoing.

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