“You may tell people what happened if you need to.

But I don’t want to be a decoration on somebody’s appeal.”

I watched the room absorb that.

Some looked surprised.

I felt a little ashamed that I’d considered using his face myself.

“We’ll tell donors what the fund is for,” I said.

“We won’t publish private details about families receiving food, and nobody’s picture goes up without permission.”

We gave the program a plain name: Maple Street Neighbors.