Because the counterfeit is very good.

It uses all the right words.

It shows up at the holidays.

It calls you son, and brother, and asks after your health, and from a distance it is indistinguishable from the real thing, and it is designed to be, because its entire function is to extract your loyalty and your labor and your money while giving back only the appearance of love.

I might have served it forever.

Most people do; most people go to their graves inside some version of the counterfeit, never having let themselves know.