Most of those visitors are not Maya.

They come to see the pyramids, to photograph El Castillo, to learn something about the ancient civilization that built this extraordinary urban center.

The marketing of Chichén Itzá as a tourist attraction has, at various times and in various ways, presented the Maya world as ancient and therefore somewhat remote — as a civilization whose greatest days are in the past, whose pyramids are now the property of archaeology and tourism rather than of a living people.

The genetic continuity finding is a counterweight to that narrative.