That was the sentence that rearranged it for me, standing in my own bedroom with my daughter’s tablet in my hands.

I had spent days thinking of Chad as a man who might be exaggerating, or rushing, or in over his head in some ordinary way.

The faces and the names changed that.

A man does not accumulate a new company and a new name every few months because business is complicated.

He does it because each name is a story with a short shelf life, used until it is burned and then shed, while the one thing he cannot change — the face in the photograph — gets quietly reused on the next one.

I was not looking at a risky investment.