Budweiser’s “American Icons”: A Super Bowl Ad That Soars Beyond the Screen
At first glance, Budweiser’s latest Super Bowl commercial might seem like another heartwarming, feel-good spot. But there’s something quietly compelling about this one—a subtle intensity in the way the baby Clydesdale and the fledgling bald eagle interact. Is it mere coincidence, or a carefully crafted message woven into every glance and gesture, waiting for attentive viewers to notice?
Budweiser has long dominated Super Bowl advertising with memorable, emotionally resonant campaigns. Their 2026 ad, titled “American Icons,” continues this tradition, pairing the brand’s iconic Clydesdale horses with, for the first time, a baby bald eagle.
Over 125 million fans watched the Super Bowl this year—a spectacle featuring Bad Bunny’s high-energy halftime performance and the Seahawks’ commanding win. Yet, for many, the commercials steal the show. Budweiser delivered precisely that, crafting a story that blended cuteness with profound emotional resonance.
The commercial follows a baby Clydesdale and a young bald eagle growing up together, forming an unlikely friendship as they navigate the challenges of youth. Their bond highlights themes of connection, resilience, and growth—classic Budweiser storytelling at its finest.
Beyond its heartwarming narrative, the spot also commemorates two milestones: Budweiser’s 150th anniversary and America’s upcoming 250th birthday. In just 60 seconds, the ad intertwines iconic American imagery with emotionally charged moments, reinforcing the brand’s reputation for creating culturally significant and memorable campaigns.
Released on Budweiser’s YouTube channel with the tagline:
“For 150 Years, This Bud’s For You. Watch our Super Bowl LX commercial now,”
the video went viral within hours, amassing over 3 million views. Fans praised the touching storyline, with many admitting it gave them “goosebumps” and tears of joy.
Conclusion
Budweiser’s “American Icons” demonstrates that even in a world dominated by spectacle and high-stakes competition, genuine emotion and storytelling can still capture hearts.
By pairing the innocent charm of a baby Clydesdale with the majestic presence of a young bald eagle, the ad reminds viewers why these animals—and the ideals they embody—remain enduring symbols of friendship, growth, and national pride. More than a commercial, it is a celebration of tradition, connection, and the timeless power of heartfelt storytelling.