Descendant of ‘Aunt Jemima’ Expresses Frustration over Quaker Oats’ Logo and Name Change

In response to protests against racial inequality, it was recently claimed that Aunt Jemima would be removed from Quaker Oats merchandise. The great-grandson of the Aunt Jemima actress is now voicing her displeasure at the character being removed from merchandise.

The name and logo change comes as the business begins a new chapter as Pearl Milling following the sudden demise of the Aunt Jemima brand in the summer of 2020. The Aunt Jemima brand was first established in 1889 and became a staple of everyone’s daily breakfast routine for the next 130+ years.

The shift was prompted by growing discontent following the May 25, 2020, killing of 46-year-old African-American George Floyd by a police officer in Minnesota. His death received widespread media attention and served as a prime example of police violence. in the Black Lives Matter movement.

The Aunt Jemima brand said in a statement at the time that it aimed to “move towards racial equality” with the name change and new logo. Their choice prompted a number of similar decisions by other companies with names or logos based on racial stereotypes, such as Ms. Buttersworth.

“Aunt Jemima”
Black woman erased by Wokeness the @DNC in June 2021 pic.twitter.com/LrVtcjox3S

— NUSfeed (@Nusfeed_News) April 9, 2023

The business was criticized for the name change in June 2020 by the great-grandson of one of Aunt Jemima’s old characters, who called it “an injustice to me and my family”. He expressed his displeasure with companies like Aunt Jemima cashing in on images of slavery without giving anything back to the black community.

Online haters slam Pearl Milling Company’s new name for Aunt Jemima

“It’s unfair to my family and me. My history includes this, sir,” Larnell Evans Sr. told Patch. “The prejudices they criticize come from the other side, from white people, as seen in their use of images of slavery. This business makes money off of images of our slavery.”

“And their response is to destroy the history of my great-grandmother, a black woman. He expressed his pain. “It was after slavery and this woman served all these people. She worked as Aunt Jemima. She had to do it. How do you think I’m going to inform you about my family’s history that they’re trying to erase as a black man sitting here?

His great-grandmother was African-American Anna Short Harrington, who was born and raised on a plantation before being bought into slavery by a white family in 1927. Before Harrington was asked to serve as Quaker Oats’ new Aunt Jemima, he was a chef at the Kappa Sigma fraternity house in Syracuse.

Online critics slam Aunt Jemima’s new name Pearl Milling Company https://t.co/mxfA75TlRH pic.twitter.com/vlI9xMLdD4

— New York Post (@nypost) February 10, 2021

Harrington was not the original Aunt Jemima, despite the great-grandson’s claim that Quaker Oats used her recipe.

Do you know Aunt Jemima/Nancy Green? She realized that Aunt Jemima’s stereotype and slurs were offensive, but she also learned the power of money and how it could be used to benefit others.

(@iamMauriceW) Maurice W The Pearl Milling Company invented the “Aunt Jemima” persona in 1893 and employed Nancy Green, an enslaved woman, to play the role. She debuted at the Chicago World’s Fair in 1893 and continued in the role until her death in 1983.

When did Aunt Jemima formally change their name?

Do you know Nancy Green…Aunt Jemima? She knew the Aunt Jemima was stereotypical and insulting but understood the power of the money she earned and used it to help others. pic.twitter.com/qeASeqE0Tu

— Maurice W (@iamMauriceW) March 14, 2023

The Aunt Jemima Company changed its name to the Pearl Milling Company in February 2021. “A new day has begun at the Pearl Milling Company. A fresh day steeped in the brand’s illustrious past and its commitment to fostering meaningful conversations over breakfast,” PepsiCo noted at the time.

Aunt Jemima brand gets a new name: Pearl Milling Company https://t.co/H9oQq9yPN8 pic.twitter.com/gcNNlQf4vg

— Eyewitness News (@ABC7NY) February 10, 2021

Pearl Milling Company is the new name for the Aunt Jemima brand.

The new brand was introduced in June 2021, a few months after the transition was announced, and has kept the name ever since. While the product packaging still uses the same red, white, and yellow color scheme, the logo now depicts a 19th-century watermill rather than an image of Aunt Jemima.

As for Larnell Evans Sr., he hopes Anna Short Harrington’s story and legacy will not be forgotten, as he believes the new name and design does just that. Anna Short Harrington was the third person to play Aunt Jemima. Quaker Oats shouldn’t get away with it, he said.

She spent 20 years working at Quaker Oats. She made pancakes for people all over the United States and Canada while posing as Aunt Jemima.

After Quaker Oaks was founded at the New York State Fair in 1935, Harrington played the role of “Aunt Jemima” from 1935 to 1954. Harrington, who traveled the country promoting the brand, was the long-term successor the brand had been looking for. Nancy Green.

The left wants to change the facts and replace them with their “sanitized” version of history because, as usual, they don’t like how history really was. All fascists do the same thing. The truth scares them. The first picture of “Aunt Jemima” was by no means defective. Before, many ladies, especially white women, resembled each other. When they fail to acknowledge the reality of what the past was, the left is actually racist.