Imagine scrolling through social media and suddenly spotting a video of yourself—breastfeeding your child—posted online by a complete stranger.
That’s exactly what happened to Maryland mom Izabele Lomax, turning a sunny day at the beach into a viral confrontation. The footage wasn’t meant to celebrate motherhood—it carried judgment, scrutiny, and unsolicited commentary. But Lomax wasn’t about to be shamed in silence.
Breastfeeding is natural, yet many mothers still face public criticism. Lomax, enjoying a day at the beach with her fiancé, baby, and parents, never expected to become the center of online debate. While she nursed her infant under the shade of an umbrella, someone recorded her without consent.
Later, Lomax discovered a screenshot of the video shared in a breastfeeding support group. The post criticized her for not “covering up” while nursing and included commentary aimed at shielding children from seeing her breastfeed. Shocked and upset, Lomax realized the woman had filmed her secretly rather than simply addressing her directly.
Refusing to stay silent, Lomax responded with her own video and thoughtful post. She addressed the original poster, pointing out that they had plenty of opportunity to approach her instead of filming. Lomax also highlighted a broader issue: the act of s*xualizing breastfeeding for a child’s gaze is misplaced and unnecessary. She asked whether the woman’s reaction might stem from her own biases rather than genuine concern for her child.
In her message, Lomax wrote: “If you had time to secretly record me and make a joke on Facebook, you had time to teach your son that babies are fed this way. That’s real education.”
The public overwhelmingly sided with Lomax, prompting the original poster to delete the video. Many commenters emphasized that there was no need to overprotect children, noting that an honest conversation about breastfeeding would have sufficed. They also pointed out that the infant’s head naturally concealed any exposure, making the criticism even less valid.
By turning the situation around, Lomax not only defended her privacy but also reinforced the importance of normalizing breastfeeding. Her response became a teaching moment about respect, consent, and understanding, demonstrating that mothers should never be shamed for feeding their children in public.
Conclusion
Izabele Lomax’s story is a powerful reminder that public judgment has no place when it comes to feeding a child. Her calm yet assertive response shows the impact of addressing conflict with clarity and education rather than shame. Breastfeeding is a natural part of life, and mothers like Lomax prove that standing up for yourself—and your child—can turn an intrusive act into a lesson in respect, awareness, and empowerment.