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Something special is hidden in a simple view. Every day, millions of people hold the Starbucks Cup in their hands and do not know about the subtle secrets hidden in its famous green logo. It’s just there, staring at you – but have you ever noticed?
Siren, the twins of the mermaid that has become the face of the global coffee empire, is not as flawless as it seems. In fact, a small but intentional detail distinguishes it, so it makes it more human, more relative and perhaps even more mysterious.
Many of us know Starbucks as Green Vixen, who attracts thirsty people to her shops and enchants coffee lovers with magical cooking and irresistible aroma. And although it quickly triggers coffee with a desire to promise a perfect mixture, there are several small details that make the bilateral sea virgin delicately imperfect.
In 1971, when Starbucks was only a modest coffee bean dealer on the Pike Place in Seattle, founders were looking for a name and logo that embodied the adventure and tradition of coffee -early coffee traders …
Hidden detail in the iconic Siren of Starbucks makes it more of a person.
Most of us recognize Starbucks’ siren as a green magician that attracts coffee lovers to their shops and attracts them with a rich scent of freshly cooked coffee. While her mystical presence sparks the desire for the perfect cup, there are fine details that make the bilateral mermaid beautifully imperfect.
Origin siren Starbucks
In 1971, when Starbucks was only a small coffee bean store on the Pike Place in Seattle, its founders sought its name and logo that embodied the adventure and maritime heritage of early coffee traders.
Initially, they considered the name of Pequod, after a whaling ship in Moby-Dick, but eventually landed on Starbucks, inspired by the first friend of the novel.
This maritime theme led to the selection of a twin siren as a brand that symbolized the captivating secrets of the sea.
“He is not a real person, but we consider it one,” says Steve Murray, creative director of Starbucks Global Creative Studio. “It’s the most famous symbol of our brand … Super Mermaid if you want. Mermaid with one tail is just an ordinary old mermaid. (Sorry, Ariel.) “
The development of a siren
Her first person
The original Starbucks logo was a brown, monochromatic image of a bare siren with a breast, in accordance with earthy coffee tones. In 1987, however, the Starbucks logo was expanded.
The color scheme has turned into a pulsating green, representing growth, freshness, and quality. Meanwhile, the hair of the sirens was changed to cover her chest modestly and cope with the sorting of social standards.
A new view in 1992
In 1992, Starbucks became a household name, which led to the next logo update. This time the design approached the face of the siren and cropped most of her body. Only the tips of her twins remained in each of her hands.
He speaks for himself.
For its 40th anniversary in 201,1, Starbucks took a bold step – the logo completely evokes the name of the company and leaves only the siren as the only sign of the brand.
“I hope that when people see the siren on their cup, they immediately associate it with the promise of the Starbucks about an amazing coffee experience,” Murray explained.
Hidden imperfection: to make a siren more person
The simplified logo reflected the development of Starbucks out of coffee and included a wider range of products and experiences. During this transformation, the face of the siren was finely refined to make it look more human and tempting.
Interestingly, while the logo seems symmetrical at first glance, intentional asymmetry has been added to prevent the siren from looking like a flawless artificial mask.
“She couldn’t be” perfect “like Barbie. She needed a little imperfection to give her warmth and character, ”said the global creative director Connie Birdsall in an interview with Fast Company.
Design partner Bogdan Geana added: “If you look carefully, her face has a little more shading on the right side, so she feels more natural and less like a strict cut.”
Can you see differences?
The current Starbucks siren is not perfectly symmetrical, even if you have to look carefully. Her real eyebrows look a little longer, the nose is immersed down to the rig, and on one side there is another shading.
Now that you know it – can you see it?
Starbucks siren is more than just a logo. It represents the path, brand values, and deep connections with its customers. The next time you sip your favorite Starbucks drink, be aware of the hidden art for the famous sea virgin for a while.
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Conclusion
Starbucks siren is more than just a recognizable logo; It is a symbol of heritage, brand transformation, and deep connection with its customers. Since its origin as a bold, naval inspired sign to its modern, slightly imperfect face, the siren has evolved next to society, reflecting its growth and values.
Its deliberate asymmetry adds heat and reliability and reminds us that beauty lies in imperfection. The next time you deny your favorite Starbucks drink, look closer to the siren on your cup – maybe you can see it in a completely new way.
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