Is Attraction Written in Our Biology?
Could the traits that draw men to women be more than a matter of fashion, personality, or social convention? Emerging research suggests that attraction may be subtly coded into our biology.
From physical features to behavioral cues, science is uncovering signals that influence desire—many of which operate beneath conscious awareness. But are these preferences hardwired, or shaped more by culture and environment?
A recent Business Insider video explores the science behind what men find attractive, complementing studies on male attractiveness.
Findings indicate that male and female preferences are often shaped by evolutionary pressures. While women may prioritize indicators of strength, protection, or resources in a partner, men are generally drawn to cues that suggest reproductive health and fertility.
Dr. Midge Wilson of DePaul University describes this unconscious process as a “reproductive fitness assessment.” Traits such as youthfulness, wider hips, and clear skin can serve as subtle biological indicators of fertility. Meanwhile, women often respond to masculine features that signal strength or the ability to provide.
However, attraction is far from a simple formula. Research from the Proceedings of the National Academy of Sciences shows that perceptions of masculinity and femininity can shift depending on urban environments and cultural norms.
Similarly, a University of Minnesota study revealed that women’s preference for masculine men may fluctuate with ovulation, highlighting the dynamic interplay between biology, hormones, and context.
Despite these complexities, several traits have been consistently linked to male attraction:
High-Pitched Voice
Studies from University College London suggest that higher-pitched voices convey youth and a smaller body size, subtly signaling reproductive potential.
Smiling
A genuine smile enhances attractiveness. Research from the University of British Columbia shows that bright, healthy teeth and a warm smile are highly appealing to men, while women may gravitate toward men with more neutral expressions.
Minimal Makeup
Bangor University research finds that many men prefer a natural look, with roughly 40% less makeup enhancing perceived attractiveness.
It’s crucial to remember that these are trends, not rules. Cultural standards, personal experience, and individual preference all play significant roles. Evolutionary cues may guide attraction, but modern beauty ideals are diverse and subjective.
For deeper insights, Dr. Louann Brizendine’s books The Female Brain and The Male Brain explore how biology, hormones, and instincts shape attraction and desire.
Conclusion
Biology may influence what men notice, but attraction is never universal. Features like a high-pitched voice, a warm smile, or a natural look can subtly affect perception, yet personal preference, culture, and individuality remain central. Ultimately, confidence, authenticity, and comfort in one’s own skin are far more compelling than any biological blueprint—proof that the most magnetic quality is being unapologetically yourself.