Have you ever found that you are staring at something known, just to realize that there is something that you missed all the time?
The Starbucks logo is one of the most famous symbols in the world and most people will immediately recognize it. But what if I told you that this log is a hidden detail that most of us overlooked?
A gentle feature that adds a touch of secrets and personality to this globally recognized sign. Taken? Let’s look deeper into the Starbucks logo, reveal the fascinating secrets for its design and what is so special.
The Starbucks logo is one of the most famous symbols around the world and greets millions of coffee enthusiasts every day. But did you know that the familiar logo hides a fine detail that many overlooks? Although the siren’s face may seem perfectly symmetrical at first glance, it reveals a fascinating twist. Let’s explore the story of this hidden function and why it contributes to the uniqueness of the logo.
Development of Starbucks logo
Since its foundation in 1971, the Starbucks logo has evolved significantly. The original design represented a brown color and a mermaid with a double tail or siren, drawing inspiration from naval themes and Herman Melville’s Moby Dick.
In 1987, the color was now switched to Iconic Green and until 1992 the logo was modernized by the public debut of the company. However, the most remarkable transformation came in 2011, when the text “Coffee Starbucks Coffee” was removed, so the siren face was the highlight of the logo.
Symbolism of siren
The siren in the Starbucks logo represents more than just an engaging figure. Starbucks chose the siren to symbolize the seductive attraction of the coffee, just like the mythical sirens that attracted sailors to destruction. But as the company has expanded its range of coffee products, they realized that the siren had to develop to reflect the growing ambitions of the brand.
Imperfection
When the Lippincott design team decided to restore the logo in 2011, they originally created a perfectly symmetrical siren face that focused on a flawless representation. But something felt. As the creative director Connie Birdsall remembered, the perfect symmetry of the siren caused it to look unnaturally beautiful, almost worrying.
They soon realized that to make the siren more relative and accessible, they had to introduce a gentle imperfection. “The imperfection was essential for being successful as a symbol,” Birdsall explained.
Hidden asymmetry in the logo
Take a closer look at the siren’s face and notice that even though it initially seems symmetrical, one side is slightly different from the other. The right side of her face is more shaded and her nose is a little immersed on this side. This mild asymmetry adds a human touch, so its features increase more pleasant.
As the design of Bogdan Gean noted, “when adding asymmetry, he felt a little more human and less like a perfectly cut mask”. But these small but impressive settings have transformed the siren from a flawless figure into a more relative symbol for millions of coffee drinkers.
Why asymmetry works
Choosing to make the face of Starbucks logo asymmetrically oppose the traditional belief that beauty lies in symmetry. However, the Starbucks team acknowledged that too much perfection could cause the siren to be cold and far away. By introducing mild asymmetry, it made it more accessible and ensured that customers felt a stronger connection with the brand.
The role of sirens outside the coffee
In the same overwork, Starbucks also removed the text “Starbucks Coffee” from the logo. By this time, the siren has become so recognizable that the brand no longer needed words to communicate its identity. This change allowed Starbucks to expand for coffee and offer a wide range of products from breakfast to evening snacks and even wine.
Fineness behind the Starbucks logo
The next time you hold a cup of Starbucks, notice the fine asymmetry of the siren for a while. It serves as a reminder that imperfections can cause things to cause more relative, human and accessible. This hidden detail in the Starbucks logo is not just a design choice – it is a testimony of the power of thoughtful branding.
In conclusion, the fine asymmetry in the Starbucks logo is an example of how small details can have a significant impact on branding. While most people can overlook this imperfection, they play a key role in increasing the more relative and accessible sirens for consumers. The decision to accept a slight mistake instead of focusing on perfection has transformed the logo into a symbol that resonates with millions.
As Starbucks are constantly evolving, these hidden functions remind us that sometimes they are imperfections that cause things to feel more human and connect us at a deeper level. The next time you catch your favorite coffee, you will realize the thought of design for a while – imperfection and all.