The License Plate That Fooled Everyone
At first glance, it looked like just another license plate on an ordinary Kia Sportage parked in a Perth shopping center. Nothing flashy, nothing suspicious — just a string of letters and numbers like any other.
But flip it upside down, and the innocent-looking 370HSSV reveals something cheeky. What once appeared meaningless suddenly spells out a not-so-subtle word — and that clever twist has sent the internet into a collective laugh.
From Parking Lot to Viral Fame
It all started when a Perth local, Jeffrey, snapped a photo and shared it with The Bell Tower Times 2.0 on Facebook. The post quickly exploded, with thousands of users double-taking, flipping their screens, and realizing the hidden message for themselves.
“Genius,” one commenter wrote. “Can’t believe this slipped past the authorities,” said another.
The plate’s design — both simple and subversive — managed to dodge the Department of Transport’s approval filters, which routinely block thousands of personalized plate applications each year for being too offensive or suggestive.
A Cheeky Escape from the Censors
In the past year alone, nearly 1,000 personalized plate requests were rejected in Western Australia. Among them were cheeky contenders like SAUC3D, RAMPAGE, and BUYAGRAM — all flagged for inappropriate or illicit undertones.
Yet somehow, 370HSSV made it through unnoticed, hiding its message in plain sight. Whether it was clever wordplay or pure coincidence, the result is the same: a car that has become an online legend.
Plates, Personality, and Public Reaction
Custom plates have always been a reflection of identity — a small but expressive way for drivers to stand out. Interestingly, statistics show that men are still more likely to purchase personalized plates than women, though all applications undergo strict review to maintain public decency.
In this case, though, the creative camouflage has proven too clever for the system — and too funny for the internet to ignore.
Conclusion
What began as a simple parking-lot sighting has turned into a viral masterclass in creativity and humor. The 370HSSV plate reminds us that in a world where everything can be shared, dissected, and memed, even the smallest details — a few characters of metal and paint — can spark a worldwide conversation.
Sometimes, it’s not the big statements that capture our attention. It’s the subtle ones that flip our perspective — quite literally.