The world of modeling and fashion has long had a prevailing perception of beauty that often excluded those who did not fit a narrow set of standards. For decades, the industry has reveled in projecting a specific, idealized image, inadvertently neglecting the wealth of diversity that exists among us. What was initially considered an exclusive view of beauty has over time become an exclusionary practice.
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However, the tides have shifted. Recently, the modeling industry has undergone a remarkable and much-needed transformation—a shift toward inclusivity that is reshaping perceptions and challenging traditional norms. This change is not just a trend; it’s a movement towards accepting people from all backgrounds, breaking down stereotypes, and redefining beauty in its most authentic and diverse forms.
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The first model with Down syndrome
Sofia Jiaru, a 24-year-old native of Puerto Rico, happens to have Down syndrome. Even as a child, she dreamed of being an entrepreneur and a model. People with Down syndrome were not particularly praised for their beauty in the past. So there was little expectation that he would achieve his goals. “I always knew I wanted to be a model and an entrepreneur,” Sophia recalled in an interview with People. “When I was little, I used to look at myself in the mirror.
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Sophia made her runway debut for designer Marisa Santiago at New York Fashion Week in 2020, her first job as a model. Her modeling career has been growing in popularity ever since. She first revealed that she signed up as the first Victoria’s Secret model with Down syndrome this February. She shared a post about it on her Instagram page. “I worked for it, one day I dreamed about it and now it’s a reality. I can finally reveal my deepest secret to you,” Jirau wrote. “I’m the first Victoria’s Secret model with Down syndrome!”
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Victoria’s Secret Chief Creative Officer Raúl Martinez said the Love Cloud collection represents a significant turn in the evolution of the brand. This campaign is a critical component of the new Victoria’s Secret standard we’re developing, from the amazing inclusive spirit on set to the cast of incredible women who bring the collection to life.”
Without limits
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Sophia is committed to raising awareness of people with Down syndrome. She wants people to realize that her condition doesn’t define who she is or can’t be.
and that they are capable of achieving the same goals as everyone else. “I want to tell the whole world that people with my condition, Down syndrome, inside and outside, we have no limits,” said Sophia. “People who have Down syndrome like me are able to get a job, start their own business, and work hard like me.”
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Sophia Jiara’s groundbreaking journey as the first Victoria’s Secret model with Down syndrome marks a pivotal moment in the fashion industry’s shift towards inclusivity. Historically, the modeling world has held itself to strict standards of beauty, inadvertently excluding various representations of humanity. However, Sophie’s rise marks a transformative era where barriers are removed and inclusiveness becomes the new norm.
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Her story illustrates a paradigm shift, challenges stereotypes, and shows the beauty of diversity. Sophie’s determination and passion for modeling and business reflect a larger truth: one’s abilities are not defined by any condition or perceived limitations. Through her platform, Sophia strives to break down misconceptions, advocate for equal opportunities for individuals with Down syndrome, and highlight their potential to achieve remarkable achievements.
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Victoria’s Secret’s embrace of Sophia as a model speaks to the changing landscape of fashion and advertising. It symbolizes a commitment to celebrate authenticity, diversity, and empowerment. Sophia’s message comes through loud and clear, resonating across the runway – a reminder that beauty knows no bounds and everyone deserves a chance to shine.
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As Sophia continues to inspire and pave the way for greater inclusivity in the modeling industry, her journey is a testament to the power of determination, resilience, and the triumph of the human spirit.