The CEO of Anheuser Busch, Augustus Anheuser III, has resigned following a massive drop in sales of Bud Light, which reached a record low. This development is part of a larger shakeup at the company, which was prompted by a recent ill-conceived campaign that was approved under Anheuser’s leadership. In a statement, Anheuser accepted full responsibility for the fiasco, saying, “The whole thing is ultimately my fault. I should have never approved that campaign.”
In addition to Anheuser’s resignation, the company also terminated the entire marketing department responsible for the debacle. Vice President and Interim CEO, Joe Barron, acknowledged that the company has a long way to go in order to regain the public’s trust. He emphasized the need to be vigilant and ensure that all future advertising is acceptable to everyone, including those in the cancel culture movement who are always looking for reasons to boycott brands.
Anheuser Busch is now seeking advice from other companies, such as Nike, Yeti, Coca-Cola, and Disney, who have successfully recovered from similar boycotts. Barron even plans to attend group therapy sessions on Tuesdays to learn how these companies were able to overcome the devastating effects of boycotts.
The company is also facing the possibility of losing tens of millions of dollars this quarter, and there are even discussions about stopping the production of Bud Light altogether if things get worse. According to Barron, powerful voices like Travis Tritt and Kid Rock have called for the company’s demise, so the future remains uncertain.
However, despite the company’s struggles, some are celebrating the potential downfall of Anheuser Busch. They believe that the company’s troubles are a result of them “going woke,” and that their financial struggles are a sign of their supposed anti-American sentiments. But for those who believe in the power of accountability and taking responsibility for one’s actions, the focus remains on ensuring that Anheuser Busch learns from its mistakes and takes the necessary steps to regain the public’s trust.