Conservative influencer Emily Hart is actually an AI-generated persona.
A Facebook account under Hart’s name has gained thousands of followers, but the page was created by a 22-year-old aspiring medical student from India named Sam, who said he used it to help fund his tuition.
Sam told Wired in a Tuesday, April 21 profile that he used Google Gemini’s Nano Banana Pro to generate bikini images of a woman he could sell for profit.
“If you create a generic ‘hot girl,’ you’re competing with a million other models,” a Gemini-generated description reportedly stated, according to Sam.
Conservative influencer Emily Hart is, in reality, an AI-generated creation.
A Facebook account using Hart’s name has gained thousands of followers, but the page was actually set up by a 22-year-old Indian medical student named Sam, who said he created it to help pay for his tuition.
Sam told Wired in a profile published Tuesday, April 21, that he used Google Gemini’s Nano Banana Pro to generate bikini images of a woman, which he then sold for profit.
“If you create a generic ‘hot girl,’ you’re competing with a million other models,” a Gemini-generated description reportedly told Sam, according to his account.
Sam said he then gave the chatbot several directions to refine the AI persona, including placing it within a “MAGA/conservative niche.” The transcript he shared suggested: “The conservative audience (especially older men in the US) often has higher disposable income and is more loyal.”
A spokesperson for Gemini told Wired that “Gemini is designed not to give a particular opinion unless you tell it to. Instead, it is designed to offer neutral responses that don’t favor any political ideology or viewpoint.”
Sam later created Facebook and Instagram profiles for Emily Hart, portraying her as a blonde registered nurse posting images of ice fishing, drinking Coors Light, and shooting at a gun range.
“If you want a reason to unfollow: Christ is king, abortion is murder, and all illegals must be deported,” one post read. Another stated, “POV: You were assigned intelligent at birth, but you identify as liberal,” followed by a clown emoji.
Sam, who has never lived in the United States, said he studied the “Make America Great Again” movement associated with President Donald Trump’s 2016 campaign.
“Every day I’d write something pro-Christian, pro-Second Amendment, pro-life, anti-abortion, anti-woke and anti-immigration,” he told the outlet, describing how he built Hart’s persona. “Every Reel I posted was getting three million views, five million views [or] 10 million views. The algorithm loved it.”
He added, “I was spending maybe 30 to 50 minutes a day, and I was making good money for a medical student. In India, even in professional jobs, you can’t make this amount of money. I haven’t seen any easier way to make money online.”
According to Sam, he targeted MAGA audiences because they were, in his words, “super dumb people” who would believe the content.
“Democrats know that it’s AI slop, so they don’t engage as much,” he said. “The MAGA crowd is made up of dumb people — like, super dumb people. And they fall for it.”
He also set up a Fanvue account for Hart, uploading AI-generated explicit images made with Grok to the subscription platform.
“I was basically doing nothing, and it was just flooded with money,” he said.
“Once a guy sent me a video with Emily’s nude on a tablet on a pillow, and he was basically recording himself. It was incredibly weird, but he sent me a $50 tip, so I was like, ‘OK, do what you want.’”
Meta later removed Hart’s account in February for fraudulent activity, and the page now appears to be inactive.
“I don’t feel like I was scamming people,” Sam told Wired, adding that he has since shifted his focus back to his medical studies.